I've driven a lot of miles.
For years as a systems engineer I crisscrossed the UK to see clients, the kind of drives where you have two hours with nothing but your thoughts or the radio. When podcasts arrived, I was an early adopter. Back then, the choice was thin enough that I'd sometimes run out of things to listen to before I arrived. Hard to imagine now!
One day, somewhere on the M6, a podcast guest said something that fascinated me. My first thought: I need to share this. By the time I pulled up outside a client's office I'd lost the details of what I'd heard and when. I went back to the show's website. A list of episodes going back four years. No search. No transcripts. No way to find what I was hunting for. I gave up and went inside.
That pattern repeated itself many times. I felt frustrated as a listener, and it made me think about the frustration of the podcast owner.
Someone had spent days researching, recording, editing that episode. The guest had shared something so profound that I wanted to relay it far and wide. And the only thing standing between that content and the hundred people I wanted to send it to was a non-existent search bar.
So I built something to fix it.
The first incarnation was ClipGenie, a tool to help people clip and share their favourite podcast moments. The idea made sense. The reality wasn't exactly as I imagined it.
Listeners used the clips, but not in the way I'd expected. They saved them for their own reference. They sent them privately. They used them as bookmarks. Useful, but not really solving the bigger problem: helping great podcasts get discovered by more listeners.
So I started adapting ClipGenie to solve a different problem. If clips weren't the main way people discovered podcasts, what was? That question led me to search.
Podcasts are full of incredibly rich information. But most of it is locked inside audio files that search engines can't understand and AI tools can't surface. Meanwhile, only the latest few episodes ever get seen. Something recorded two years ago might be exactly what a listener is searching for today, but there's no way for them to find it.
ClipGenie was about sharing moments. PodHerd is about making every episode discoverable.
PodHerd is the rebirth of ClipGenie. It transcribes your back catalogue, structures it, and makes every episode searchable by Google, AI assistants, and the listeners who are already looking for what you've made. It gives every episode a longer life, and makes sure the value inside a podcast doesn't disappear just because it's no longer the latest thing in the feed.
“My listeners see PodHerd as a great resource. It's fast, and helps them find exactly what they're looking for. For me, it's a powerful way to inject new life into a large back catalogue. I use it myself all the time as a reference tool, and I absolutely recommend it to other podcasters.”
Find out what PodHerd can do to grow your show.
